We believe in the
power of small habits
Davs is a Tokyo-based team building lightweight, thoughtful tools that help people show up for themselves — every single day.
Born from personal frustration
Davs started in 2022 when our founder Daichi spent six months trying every productivity app on the market. He had color-coded systems, detailed spreadsheets, and premium subscriptions — yet never quite managed to stick to his habits consistently.
The problem wasn't a lack of tools. It was that every tool tried to do too much. They tracked, analyzed, gamified, and nudged — and in doing so, they added complexity to something that should be beautifully simple.
So he made it. A single printed grid, three habits, one pen. Within 60 days, his consistency was higher than it had ever been. Davs grew from that idea: that simplicity, not sophistication, is the foundation of lasting discipline.
Our core values
Everything we build is guided by three principles that we return to constantly.
Simplicity Over Complexity
The best habit system is the one you actually use. We strip away everything that isn't essential and design for the minimum effective dose of structure.
Process Over Outcomes
We focus on showing up, not arriving. The goal isn't a perfect streak — it's becoming the kind of person who keeps trying, day after day, without drama.
Design That Respects You
Our templates and tools are designed with care. We believe functional design can also be beautiful — and that you deserve tools that feel good to use.
Our mission in one sentence
To give every person who wants to change their daily life a simple, honest, and beautiful tool to track the small actions that lead to big transformations.
We measure success not in downloads or daily active users — but in the number of days our community shows up for themselves. Every streak is a vote for the person they're becoming.
Meet the team
A small, focused team that practices what it preaches — each of us maintains a daily habit tracker of our own.
Design principles we live by
These guide every decision — from template layout to how we word a button.
Frictionless First
If it takes more than 30 seconds to start, we redesign it. Every habit tool should help you act, not think.
Less is More
We remove features before we add them. Clarity is a design choice that requires constant discipline.
Accessible by Default
Good design is inclusive design. Our templates and pages meet WCAG accessibility standards.
Calm Aesthetics
We use soft, muted colors and generous white space intentionally. Calm tools create calm minds.
Evidence-Based
Every framework we share is grounded in behavioral science research, not productivity trends.
Honest by Default
No dark patterns. No fake urgency. No manipulative design. Just useful tools and honest content.
Ready to meet us?
Say hello — we respond to every email, personally.
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